Target Campaign:
Wild Fable’s
Game Day
I worked with my Associate Creative Director, Art Director, and Copywriter to execute a college specific outfitting experience that is drawing inspiration from college Gameday apparel. Working with Target’s In-house brand - Wildfable, we were tasked with designing a page that encompassed seasonally relevant full head-to-toe outfits for the Gen-Z guest to wear during a college gameday and/or tailgate!
WEB - UX - GRAPHIC DESIGN
Timing: August 2024
Lead ACD: Brenna Stoltenberg
Art Director: Hanna Bruggeman
Lead Designer: Kemunto Ndege
Copywriter: Angela Ewald
The Process: Wireframes
In order to ensure we are aligned with our internal stakeholders, it is important that I wireframe out different high-fidelity examples to demonstrate how the content of the page can come to life. I wireframed out Mobile, Desktop, and the App content to show how the content displays across breakpoints especially with mobile-first content.
Final Execution
Final products include Desktop, Mobile, and App page creation.
