Target Campaign:
Wild Fable’s Festival
Worked with Associate Creative Director, Art Director, and Copywriter to execute a Festival campaign specifically for the young adult audience for Target’s digital space. Working with Target’s In-house brand, Wild Fable - We were tasked with designing a page that encompassed seasonally relevant full head-to-toe outfits for the Gen-Z guest to wear during festival season.
WEB - UX - GRAPHIC DESIGN
Timing: March 2024
Lead ACD: Brenna Stoltenberg
Art Director: Hanna Bruggeman
Lead Designer: Kemunto Ndege
Copywriter: Angela Ewald
The Process: Wireframes
In order to ensure we are aligned with our internal stakeholders, it is important that I wireframe out different high-fidelity examples to demonstrate how the content of the page can come to life. I wireframed out Mobile, Desktop, and the App content to show how the content displays across breakpoints especially with mobile-first content.
Final Execution
Final products included Desktop, Mobile, and App page creation. The page included creating motion experiences to demonstrate the wide assortment of products that spanned across jewelry, accessories, shoes, and clothing.
Mobile + App Content
